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NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentSomehow, this AI-generated McDonald’s ad about hating Christmas was a flop Viewers weren’t lovin’ it. Viewers weren’t lovin’ it.by Stevie BonifieldCloseStevie BonifieldNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Stevie BonifieldDec 9, 2025, 10:52 PM UTCLinkShareImage: McDonald’s NetherlandsStevie BonifieldCloseStevie BonifieldPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.If you’re having a stressful holiday season, the answer is McDonald’s — at least, that’s what a now-removed AI-generated ad suggested, as reported by Futurism.Set to a song calling holiday season “the most terrible time of the year,” the ad shows AI-generated people falling victim to a slew of wintery woes, including family dinners, shopping, caroling, baking cookies, and putting up a Christmas tree, each of which goes wrong somehow. The ad concludes by telling viewers to “hide out in McDonald’s until January’s here.”The ad for McDonald’s Netherlands has been delisted on YouTube, although it’s also been reposted elsewhere on social media, where the comments are largely negative, criticizing not just the use of AI, but the quality and message of the ad, as well. That backlash might not be surprising considering the response to Coca-Cola’s most recent AI-generated holiday ad.However, unlike Coca-Cola’s ad, the McDonald’s ad took the risk of including people, rather than just cartoon forest critters. Most of the people in the ad aren’t seen again and some of the shots are a bit off, like one showing a person falling while ice skating, only for their limbs to turn jelly-like halfway through.In a post on LinkedIn, The Gardening.club, the AI division of The Sweetshop, the studio behind the ad, said the ad took them “seven intense weeks” to create. They even admitted “the man-hours poured into this film were more than a traditional production.”Melanie Bridge, CEO of The Sweetshop, shared similar comments in a post on Instagram, saying, “The hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time. Blood, sweat, tears, and an honestly ridiculous amount of coaxing to get the models to behave and to honor the creative brief shot by shot.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldCloseStevie BonifieldNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Stevie BonifieldAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsMost PopularMost PopularRAM is ruining everythingA first look at Google’s Project Aura glasses built with XrealThe next Pebble gadget is the Index 01, a ring with a microphoneIt’s ugly, it’s beautiful, it’s how you know a game might be a classicI’m obsessed with Redfin’s AI searchThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native ad