AI Новина

SponsoredArtificial intelligenceTransforming commercial pharma with agentic AI From sales to compliance, AI agents promise to augment workforce capabilities, streamline workflows, and enhance productivity. By MIT Technology Review Insightsarchive pageOctober 13, 2025In association withGlobant Amid the turbulence of the wider global economy in recent years, the pharmaceuticals industry is weathering its own storms. The rising cost of raw materials and supply chain disruptions are squeezing margins as pharma companies face intense pressure—including from countries like the US—to control drug costs. At the same time, a wave of expiring patents threatens around $300 billion in potential lost sales by 2030. As companies lose the exclusive right to sell the drugs they have developed, competitors can enter the market with generic and biosimilar lower-cost alternatives, leading to a sharp decline in branded drug sales—a “patent cliff.” Simultaneously, the cost of bringing new drugs to market is climbing. McKinsey estimates cost per launch is growing 8% each year, reaching $4 billion in 2022. DOWNLOAD THE REPORT In clinics and health-care facilities, norms and expectations are evolving, too. Patients and health-care providers are seeking more personalized services, leading to greater demand for precision drugs and targeted therapies. While proving effective for patients, the complexity of formulating and producing these drugs makes them expensive and restricts their sale to a smaller customer base. The need for personalization extends to sales and marketing operations too as pharma companies are increasingly needing to compete for the attention of health-care professionals (HCPs). Estimates suggest that biopharmas were able to reach 45% of HCPs in 2024, down from 60% in 2022. Personalization, real-time communication channels, and relevant content offer a way of building trust and reaching HCPs in an increasingly competitive market. But with ever-growing volumes of content requiring medical, legal, and regulatory (MLR) review, companies are struggling to keep up, leading to potential delays and missed opportunities. Download the report. This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. AI tools that may have been used were limited to secondary production processes that passed thorough human review. by MIT Technology Review InsightsShareShare story on linkedinShare story on facebookShare story on emailPopularIt’s surprisingly easy to stumble into a relationship with an AI chatbotRhiannon WilliamsIn a first, Google has released data on how much energy an AI prompt usesCasey CrownhartTherapists are secretly using ChatGPT. Clients are triggered.Laurie ClarkeHow these two brothers became go-to experts on America’s “mystery drone” invasionMatthew PhelanDeep DiveArtificial intelligenceIt’s surprisingly easy to stumble into a relationship with an AI chatbotWe’re increasingly developing bonds with chatbots. While that’s safe for some, it’s dangerous for others. By Rhiannon Williamsarchive pageIn a first, Google has released data on how much energy an AI prompt usesIt’s the most transparent estimate yet from one of the big AI companies, and a long-awaited peek behind the curtain for researchers. By Casey Crownhartarchive pageTherapists are secretly using ChatGPT. Clients are triggered.Some therapists are using AI during therapy sessions. They’re risking their clients’ trust and privacy in the process. By Laurie Clarkearchive pageWhy we should thank pigeons for our AI breakthroughsThe bird has never gotten much credit for being intelligent. But the reinforcement learning powering the world’s most advanced AI systems is far more pigeon than human. By Ben Crairarchive pageStay connectedIllustration by Rose WongGet the latest updates from MIT Technology ReviewDiscover special offers, top stories, upcoming events, and more.Enter your emailPrivacy PolicyThank you for submitting your email!Explore more newslettersIt looks like something went wrong. We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.