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NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AIDesignCloseDesignPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All DesignDC Comics won’t support generative AI: ‘not now, not ever’ President Jim Lee says that fans value authentic human creativity in storytelling and artwork. President Jim Lee says that fans value authentic human creativity in storytelling and artwork.by Jess WeatherbedCloseJess WeatherbedNews ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Jess WeatherbedOct 9, 2025, 11:54 AM UTCLinkFacebookThreadsDC wants Superman and other characters under the stewardship of human artists. Illustration by Ian Churchill / DC ComicsJess WeatherbedCloseJess WeatherbedPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.DC Comics president and publisher Jim Lee said that the company “will not support AI-generated storytelling or artwork,” assuring fans that its future will remain rooted in human creativity. “Not now, not ever, as long as [SVP, general manager] Anne DePies and I are in charge,” Lee said during his panel at New York Comic Con on Wednesday, likening concerns around AI dominating future creative industries to the Millennium bug scare and NFT hype.“People have an instinctive reaction to what feels authentic. We recoil from what feels fake. That’s why human creativity matters,” said Lee. “AI doesn’t dream. It doesn’t feel. It doesn’t make art. It aggregates it.”While DC has a longstanding policy that requires all artwork to be original and authentically produced by artists, the company has faced several scandals over the suspected use of generative AI in variant comic book covers. Backlash from people who oppose the technology over concerns that it will replace the work of writers and artists pressured DC to replace the suspected covers, and likely contributed to the company taking a firmer stance against using generative AI in future projects.“Anyone can draw a cape. Anyone can write a hero. That’s been around as long as comics have been. It’s called fanfiction, and there’s nothing wrong with fanfiction,” said Lee. “But Superman only feels right when he’s in the DC universe. Our universe, our mythos. That’s what endures. That’s what will carry us into the next century.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jess WeatherbedCloseJess WeatherbedNews ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Jess WeatherbedAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AIDesignCloseDesignPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All DesignEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All EntertainmentNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsMost PopularMost PopularOpenAI wasn’t expecting Sora’s copyright dramaMicrosoft is moving GitHub over to Azure serversMicrosoft delays Xbox Game Pass Ultimate price hikes for some subscribersThe Google Pixel Watch 4 is the Android watch to beatDiscord says 70,000 users may have had their government IDs leaked in breachThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native ad