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NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AITechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All TechSoftBank makes a $5.4 billion bet on AI robots ‘SoftBank’s next frontier is Physical AI,’ said founder Masayoshi Son. ‘SoftBank’s next frontier is Physical AI,’ said founder Masayoshi Son.by Robert HartCloseRobert HartAI ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert HartOct 8, 2025, 1:00 PM UTCLinkFacebookThreadsBoston Globe via Getty ImagesRobert HartCloseRobert HartPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert Hart is a London-based reporter at The Verge covering all things AI and Senior Tarbell Fellow. Previously, he wrote about health, science and tech for Forbes.Remember Pepper, the overhyped “emotional robot” that flopped hard a few years ago? Well, one of its makers, SoftBank, is getting back into the bot business with a $5.4 billion acquisition of ABB’s robotics division.The deal, which still needs the green light from regulators, bolsters the Japanese group’s hand in robotics, which includes stakes in companies like Skild, AutoStore Holdings, and Agile Robots.While SoftBank is no stranger to robotics, the field has become a new priority for the company. “SoftBank’s next frontier is Physical AI,” founder Masayoshi Son said, promising a “groundbreaking evolution that will propel humanity forward.”Robots are one of four strategic areas SoftBank is investing heavily in to realize Son’s vision of dominating the AI industry and developing super intelligent AI. It is also pouring money into chips, data centers, and energy, as well as companies at the “forefront of generative AI.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Robert HartCloseRobert HartAI ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert HartAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AINewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsRobotCloseRobotPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All RobotTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All TechMost PopularMost PopularMicrosoft delays Xbox Game Pass Ultimate price hikes for some subscribersMemo to Bari Weiss Re: CBS News: You’re doomedThe 207 best October Prime Day dealsGoogle hints at a new Nest HubWe dug through thousands of Prime Day deals to find 60 standouts for $50 or lessThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native ad